IFM Sports Marketing Surveys’ mission is to provide Quality Research for Management Action – where those responsible for making business decisions can use the marketing information provided by IFM Sports Marketing Surveys to their best advantage through the provision of intelligent and readable reports, actionable by the Chief Executive, Market Research Manager or Sponsorship Manager.
The full range of market research techniques are used with most work being done “in house” to maintain close control of quality.
The company or its employees are members of the European Society for Opinion and Marketing Research (ESOMAR), the Market Research Society and AEMRI. All interviewers are BMRA approved, or the national equivalent.We are privileged to have established an ongoing relationship with an international and prestigious list of clients.
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www.sportsmarketingsurveys.com
About IFM Sports Marketing Surveys
The company was founded in 1984 to provide a specialist market research service to the sports and leisure industry. IFM Sports Marketing Surveys is entirely independent. The company now operates from offices in the UK, the USA, Australia, Belgium, Canada, France, Germany, Greece, Italy, Japan, Korea, South Africa and Turkey and has a network of partners and associates throughout the world.
The principal areas of activity are:
- Sports equipment and footwear research
- Sports facility research and feasibility studies
- Sponsorship evaluation and effectiveness studies
- Sports events research
- Image and awareness studies
- European and Worldwide Sponsorship Monitor
- On-line research
- Research consultancy
Work is divided between syndicated studies and ad hoc projects, with a large international element.